• Français
  • Nederlands
  • Chaussée de Charleroi - 110 | 1060 - BE
    +32 2 502 41 91

    Swatch

    Swiss watches keeping Brussels’ time

    Grand-Place District


    Challenge


    After Germany, Austria, Italy and France, the Swatch group has completed its tour of Europe, bringing its watches to Belgium. Their hands stopped in front of number 42 rue de la Beurre, Brussels. Located just seconds from the Grand-Place, the coveted ground-floor space was in a UNESCO protected area and therefore subject to several regulations.
    Au marché noir


    Mission


    Swatch needed to secure all necessary permissions to begin work… and complete it as soon as possible. A race against time, in which Atrium.Brussels and Impulse have been active participants. The Agency put Swatch in direct contact with the Business Alderwoman for Brussels, before analysing the recommendations of the Directorate of Monuments and Heritage Sites regarding this retail unit.


    Result


    In November, a 86m2 pop-up store chimed out the arrival Swatch in Brussels, on rue du Beurre. Today, this has given way to a Swatch Mega Store with floorspace of 150m2. It oozes the brand’s unique atmosphere: vibrant, modern and of the moment.
    Like Swatch, develop your business in Brussels!
    VDo you want to work with our experts?


    SIMILAR STORIES

    Discover stories similar to Swatch’s

    Au Marché Noir
    Au Marché Noir
    1 December, 2015 in 
    Forcado
    Forcado
    19 October, 2015 in 
    Chipote & Papote
    Chipote & Papote
    19 April, 2016 in 
    May 4, 2016